Club Monaco Spring Campaign by David Sims‏

SINGAPORE: David Sims one of the most prominent figures in the London creative scene has been tapped by Club Monaco to photograph their Spring Ready-To-Wear collection. Sims, returns to Club Monaco for the second time this year after shooting the Fall campaign.  The new campaign features Norwegian model Iselin Vollen Steiro and Mexican hotelier and model Nicolas Malleville.

David Sims amongst other photographic visionaries’ including Bert Stern, Patrick Demarchelier, and Richard Avedon all contributed to creating Club Monaco’s iconic black and white photography.  With Sims use of minimal backgrounds and flat studio lights, it was natural for the brand to once again collaborate with him for Spring 2014, as the brand evolves its iconic imagery from black and white into color.
For Spring; Club Monaco redefined its classics in soft shades of grey and dark blue alongside simple graphics — giving an unexpected twist to the Club Monaco classic palette of black and white. As February arises, the colors shift to a warmer ambit using beautiful tones of pink, peach with a hint of sea green inspired by the simple aesthetic of the 1990’s.  Evergreen emerges as the key tone in March, materializing in the shape of new forms, silhouettes and new classics from the brand.

Leather is a focal point throughout the Spring collection from dresses and pants are  constructed entirely from Italian leather; mixed media patterns appear on to the trim of skirts, sweaters and the new spring shoe line. Outerwear evolves into a shorter silhouette with a bomber shape; while skirt lengths are tea-length. With spring just around the corner, abstract animal patterns and sheer overlays enter the collection.

The Men’s Collection explores the idea of modernity and patterns in new updated classics.  “We’re always inspired by doers, makers, artists, and musicians; this collection was no different. We imagined what some of our favorite doers wore back in their day then modernized it for our customer,” said Aaron Levine, lead men’s designer for Club Monaco.  The color palette for the season is neutral based with grey, evergreen, and navy for January; mint and khaki accents for February; and finally, levels of pink and grey for March.

 
Behind the scenes
Mens accessories 
Club Monaco Mens Designer Aaron Levine 
Club Monaco Mens Designer Aaron Levine with mexican hotelier and model Nicolas Malleville 
Club Monaco Women Designer Caroline Belhumeur with Club Monaco Director of Communications Allison Greenberg
With Aaron Levine
 
Do check out Club Monaco’s Culture Club (cultureclub.clubmonaco.com) to get your daily dose of inspirations  and get connected with the latest updates and happenings on Club Monaco Facebook page (www.facebook.com/clubmonaco)!
 
Photos and information courtesy of ImagineX Group.

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