This Christmas, beloved characters from Disney and Disney-Pixar, including Mickey Mouse, Cinderella, Elsa and Woody, are celebrated along Singapore’s iconic shopping belt, Orchard Road. Orchard Road Business Association (ORBA) partners The Walt Disney Company Southeast Asia (Disney) for this year’s Christmas on A Great Street, the annual light-up event that traditionally ushers in the year end holiday celebrations for locals and visitors in Singapore.
This is the first branded Light-Up in the event’s 35-year history, and also Disney’s largest Christmas street Light-Up in Southeast Asia.
“Disney Magical Moments” runs from 10 November 2018 to 1 January 2019, and will see the 2.88-kilometre stretch of Orchard Road, from Tanglin Mall to Plaza Singapura, transform into a visual feast of colours and lights.
The four distinct zones take on different Disney themes – Disney Princess (Tanglin Mall to Shaw House), Mickey Mouse and Friends (ION Orchard to Mandarin Gallery), Frozen (313@somerset to Orchard Central), and Toy Story (Orchard Central to Plaza Singapura).
A glittery main arch featuring selected 3D Disney characters at the Orchard Road-Paterson Road junction is the centrepiece this year. A dazzling display of lights will line Orchard Road, with trees on either side decorated with illuminated 3D Mickey Mouse icons.
In addition to the Disney characters that correspond to the theme of the zone, the hanging street lights also include iconic elements of the theme – for example, the apple from Snow White will be featured in the Disney Princess zone and the Mickey Mouse glove in the Mickey Mouse and Friends zone. Visitors will also be treated to Instagram-worthy opportunities of life-sized set pieces featuring iconic Disney characters. Two malls – Orchard Central and Wheelock Place – will also be decked in Disney-themed decor.
Hitachi Asia Ltd, which has been sponsoring the event for 28 years, will return as the Main Sponsor.
Mr Mark Shaw, Chairman of ORBA, said: “We are delighted to be partnering Disney to light up Orchard Road this year. Christmas on A Great Street has become the signature event to kick-start the year-end festivities. ORBA hopes this year’s brilliant display of many well-loved Disney characters will enchant the young and young-at-heart visiting Orchard Road.”
“We are grateful for the support of our sponsors, especially Hitachi Asia Ltd and Mastercard®, which have made the Light-Up possible year after year. Hitachi Asia Ltd, in particular, has contributed much in the last 28 years and the Orchard Road business community owes a great debt to them for their unwavering partnership. Together, we hope to bring another season of glad tidings to all visitors and residents alike.”
Mr Kojin Nakakita, Chairman of Hitachi Asia Ltd, said: “The Orchard Road Christmas Light-Up signals the start of the yuletide season. As the main sponsor of the Christmas Light-Up for the 28th year running, Hitachi is elated to bring the festive cheer to Singapore once again. Hitachi is even more pleased to welcome Disney as ORBA and Singapore Tourism Board (STB)’s new partner this year.”
The “Disney Magical Moments” campaign with ORBA is part of a three-year collaboration between STB and Disney. Christmas on A Great Street 2018 is supported by STB’s Leisure Events Fund.
Ms Ranita Sundra, Director, Retail and Dining, STB, said: “Christmas on A Great Street is a much loved highlight in our year-end calendar of events. We are thus very excited to have Disney as a partner this year to add to the magical street experience that has delighted both visitors and locals alike for many years. This, along with the other Christmas festivities in store, are part of our on-going efforts to redevelop Orchard Road into an integrated lifestyle and leisure precinct.”
Mr Amit Malhotra, Country Manager of The Walt Disney Company Singapore and Malaysia, said: “We are delighted that our beloved characters and stories will be a part of the Christmas festivities on Orchard Road. The Disney-themed Light-Up is the first of its kind in Southeast Asia, specially created to thrill fans and create a memorable holiday season for all.”
The Great Christmas Village, launched last year, was the highlight of 2017 Christmas on A Great Street and returns for a longer run at Ngee Ann City Civic Plaza in its second year. It runs for 42 days from 15 November to 26 December 2018, as compared to 30 days previously, and features an array of exciting activities suitable for all ages, including amusement rides and a duplex carousel complete with a special seat carriage for wheelchair riders. Hitachi is also setting up a Santa House where children can participate in arts & craft activities for free, as well as Meet & Greet Santa Claus sessions every Friday and Saturday between 7pm – 9pm.
Mr Nakakita added: “We are also delighted to announce that Hitachi plays Santa will return a second year. Jointly organised by ORBA and The Food Bank Singapore, Hitachi hopes this event will benefit 100 families at the Christmas Village on 7 December 2018. As corporate social responsibility has become one of the cornerstones of our reputation globally, we hope that Hitachi’s yearly charity donation to Community Chest tied with our Christmas Light-Up sponsorship, will reflect more positively on our conscious effort in giving back to the society which we serve.”
Timbre Group, as a partner to ORBA this year, will also oversee a Timbre X Food Village comprising food kiosks operated by well-loved local brands such as New Ubin Seafood and Two Wings. There will also be a Craft Beer Bar and nightly live performances by artistes from Timbre Music Academy at The Great Christmas Village.
The popular pop-up stores will also return with brands such as UNIQLO, Häagen Dazs, OWNDAYS and OPPO, providing experiential shopping experiences for visitors as they market their products through unique, interactive displays and activities.
For the sixth year, Mastercard will bring much cheer to shoppers with Christmas Rewards. Mastercard cardholders who charge a minimum of $300 to a Mastercard credit or debit card at any of the 12 participating malls stand to take home $30 shopping vouchers.
The 12 participating malls are as follows:
2. Forum The Shopping Mall
3. Mandarin Gallery
4. Ngee Ann City/Takashimaya Shopping Centre
5. Orchard Central
8. Palais Renaissance
9. Scotts Square
10. Tanglin Mall
11. The Centrepoint
12. Wisma Atria
Deborah Heng, Country Manager, Mastercard Singapore, said: “Christmas is a favourite time of the year for many, with family, friends and loved ones coming together to celebrate, and as the Official Card of Christmas on A Great Street, we are pleased to give our cardholders even more reason to use their Mastercard card during this season, by rewarding them for their spend at their favourite malls on Orchard Road. We wish all shoppers a splendid season of sharing and giving.”
An annual tradition, ORBA partners the National Council of Social Service in organising this year’s Christmas Light-Up Ceremony at Plaza Singapura, which marks the start of Community Chest’s year-end charity drive. In addition to being the Main Sponsor of Christmas on A Great Street, Hitachi Asia Ltd has also been a generous donor to the Community Chest since 1991. The Light-Up Ceremony was held on Saturday, 10 November 2018 at 6.30pm.