In recognition that true creativity is realized through technical excellence, the Essential Looks 2014 Hair Show in Singapore will showcase a variety of styles and techniques. Named ‘Style Tec’, this edition of Essential Looks will not only inspire with its latest collection but also provide the techniques necessary to bring the very best cuts, colours and styles to life. With an impressive line-up of well-known global guest artist Scott Sloan, local ambassadors Antonio Ng (8 Days Hair Studio) and Eddie Tan (X’pect Studio), and guest artists Kelvin Koh (MONSOON-id) and Jimmy Cheng & AB Wong (Celeb Trendz), the Essential Looks 2014 Hair Show is set to inspire and inform, and translate and share. It will also be the event to get connected with the trends and hairdressing’s community, but most importantly, with one’s creativity.
TECHNIQUE MEETS STYLE
We live on a highly sophisticated planet, driven by trends conceived on the global catwalk and beamed the world over in seconds. In their purest form, directional trends can be inaccessible but, like a stone thrown into still water, the ripple effect reaches us all. Hairdressers everywhere need to be on top of every key fashion story but, more importantly, they need to be able to interpret them in a way that works for their salon, their clients and their lives in the real world. The best ideas flourish or fail by how well they’re executed which is why Schwarzkopf has named this edition of Essential Looks ‘Style Tec’, in recognition that true creativity is realised through technical excellence. So, not only will you find all the inspiration you need in this collection, but also the techniques necessary to bring the very best cuts, colours and styles to life, every single day.
|General Manager, Ms Lau Sook Ping.|
Spring/summer 2014 pastels ditch the sugar for a lick of spice as a popping candy palette is brought bang up-to-date via sculpted silhouettes, bold detailing and plisse sheers. While the clothes layered the sherbet shades, hair showcased the candy evolution with a light-lining technique in a palette of soft smoky greys, apricots and pale blondes. Cuts, meanwhile, placed the emphasis firmly on rounded fringes and square outlines in styles of every length.
When it comes to white, hot doesn’t mean smoking. Delicate, chic and seductive, this trend is a sophisticated slow burner that’s all about the details. The runways chose a base of fluid sheers for delicate appliqué, embellishment and embroidered detailing while a colour fusing technique picks red tonal combinations to add instant interest in the hair. The flatter internal shapes of the cut direction are offset with a variety of asymmetric shapes, to create looks that work effortlessly from noon-day heat to long, sultry nights.
Florals have long exercised a fascination over designers that shows no signs of waning, but this season the key was to channel a whole new way to work them. Enter metallics. No shrinking violets here as this trend blazed an unforgettable trail across the fashion capitals of the world with lustrous fabrics, bold embossing and exquisite embroidery. Hair followed the bold direction, fusing short internal layers in longer outlines and soft fringes with cool metallic shades for a fresh new riff on modern glamour.
All photos by Paul Gor.
|Thank you Shunji Matsuo for the beautiful curls! <3|
|Thank you Saloni Rathor for the gorgeous dress called Lover’s Hope. This dress did get some love last night.|
SCHWARZKOPF PROFESSIONAL INTERNATIONAL
As a truly global company, Schwarzkopf Professional is committed to being there on every seasonal journey from catwalk to client. From the trends that define the zeitgeist of the season to the inspiration, products, skills and techniques that every stylist needs to interpret those trends to suit their clientele, Schwarzkopf is there every step of the way. For hairdressers, Schwarzkopf is a passport to effortless inspiration and this season is no exception. The biggest stories for Spring/Summer 2014 are tailor-made for salon success, all perfectly adaptable for every client from the edgiest, most fashion-forward to the safer, yet stylish, brigade. Here they are…