Keeping with the cinematic-theme of its Spring 2015 campaign, Juicy Couture has enlisted a series of global influencers to share their “Couture Oasis” on JuicyCouture.com, and across social media, with new video content launching every few days. The program, Juicy Couture Unboxed, provides curated packages from the Spring 2015 collection – each partner will document their personal “oasis” as they embrace and showcase their effortlessly cool style sensibility.
The essence of Hollywood style – fun and carefree, yet always elegant – is represented by the selected influencers which includes a mix of style setters, singers, models and DJs. Expanding across the globe, the program will include partnerships with Atlanta De Cadenet (U.S.), Leah Ho (Taiwan), Julia Sarr Jamois (United Kingdom), Calandra (China), Tamta (Greece), Zelia Zhong (Hong Kong), Sofia Graniello (Qatar), Vivien Ong (Singapore), Kryz Uy (Philippines), Zahra Lyla (United Arab Emirates) and Joumana Soufi (Kuwait).
Through Juicy Couture Unboxed, the brand will engage with new and existing followers as they connect with fans of the global influencers, ultimately encouraging them to find the perfect “couture oasis” in their everyday surroundings.
Follow the program on JuicyCouture.com and join the conversation on Instagram, Twitter and Facebook with @JuicyCouture using #JuicyCoutureUnboxed, #CoutureOasis and #FindYourOasis.
Follow Singapore’s Vivien Ong (@yaxenduff) on Instagram to find out What’s her Couture Oasis on April 3, 2015!