MINON Amino Moist introduces Clear Wash Powder, its first enzyme facial powder cleanser that offers a gentler cleansing essential for sensitive and dry skin

Following the success of MINON Amino Moist’s widely-acclaimed Whitening Milk Mask and award-winning Moist Essential Mask, the trusted Japanese skincare brand now broadens their sensitive skin-friendly range with the all-new Clear Wash Powder. Specially formulated for those with sensitive and dry skin, this is the very first enzyme facial powder cleanser by the brand.

Common facial cleansers contain high soap content to clear out impurities but strip moisture from the skin, leaving it with a thinner skin barrier that can potentially aggravate dry and sensitive skin. MINON Amino Moist Clear Wash Powder offers a delicate cleansing alternative with its professional blend of amino acids and active enzymes.

Alongside the gentle exfoliation action that removes dead skin cells and blackheads, the botanical amino acid-based cleansing ingredients also replenish and strengthen the skin’s moisture barrier. Packed in a fine powder that lathers into a rich and creamy foam, the skin is gently purified and pampered into a porcelain smooth complexion.

3x THE BENEFITS WITH ENZYME ACTIVITY

Clinically tested to have higher enzyme activity than other powder cleansing brands, the frothy lightweight formula packs a meticulous blend of hydrating and clarifying amino acids that naturally buffs away impurities, and works into the deeper layers of the skin to moisturise and strengthen it from the inside out.

Gently Unclogs Pores

The enzymes in the cleansing powder gently break down dead skin cells, unclog pores without aggravating dry and sensitive skin.

Removes Old Keratin

Like peeling off the thin membrane from a hardboiled egg, the enzyme wash removes unwanted keratin that slows down cell renewal. Penetration of skincare products into the skin is also enhanced. The double-action approach leaves the skin supple and smooth to the touch.

Restores Skin’s Brightness

To restore the skin’s healthy and youthful glow, the Clear Wash Powder also rids the skin of dullness by accelerating the removal of excess melanin with skin clarifying amino acids. The result is skin that is given an extra boost of brightness and a soft lustre that radiates from within.

With a clinically-developed formula that has passed stringent tests for skin sensitivity, MINON Amino Moist Clear Wash Powder helps to achieve moisturised, velvety smooth skin with a healthy natural glow.

To use MINON Amino Moist Clear Wash Powder, wet your skin and take about one teaspoon of powder on a clean palm (around the size of a twenty-cent coin), mix with water and lather until the mixture turns into a luxurious, cream type foam. Lather foam over skin, cleanse face using gentle circular motions, then rinse with water. It is also gentle enough for daily use.

THE “THREE NONS” PHILOSOPHY

True to the origins of their name and abiding by their commitment to the “Three Nons” – Non-allergic, Non-toxic, Non-alkaline – MINON’s dedication to its “Three Nons” philosophy translates directly through its product development. Fragrance-free, colourant-free, paraben-free and alcohol-free, the MINON Amino Moist Clear Wash Powder is also weakly acidic to suit and balance the natural pH of the skin. The trusted brand prides itself in epitomizing personalised skincare products for all, including sensitive skin types.

MINON Amino Moist Clear Wash Powder is priced at $21.90 per bottle (35g), and available at Watsons, Don Don Donki, Welcia-BHG, Tokyu Hands, Venus, and MEIDI-YA Supermarket.