ACUVUE® redefines women’s everyday beauty regimen with a new Beauty Step Zero: 1 • DAY ACUVUE® DEFINE™ with LACREON®

Acuvue define logo For many women their morning mantra involves a skincare regimen; cleanse, tone, and moisturise – 1, 2, 3. Now, with the advent of a new innovation, women can accentuate their beauty starting with their eyes even before this with a new Beauty Step Zero:


Every woman wants to start her day feeling fresh and looking her best. It is no doubt that beauty regimens have become part and parcel of every woman’s daily lifestyle. In fact, research has shown that 68% of women place more importance on their eyes as their most attractive facial asset, making it a key step in their beauty regimen. According to a study of women in Korea, a country highly regarded for setting beauty trends, healthy and attractive eyes are defined by the five unique truths of our eyes: size, colour, shape, whiteness and shine. Combining the best of beauty and cutting edge technology new 1 • DAY ACUVUE® DEFINE™ with LACREON® provides the wearer with distinctively beautiful eyes that shine.

What is Beauty Step Zero?

Modern Singaporean women take pride in her daily beauty regime to maintain a youthful and healthy glow. When it comes to maintaining healthy and beautiful eyes, the effort and care needed is just as important. ACUVUE® redefines her everyday beauty regime with the new Beauty Step Zero.

Beauty Step Zero – 1 • DAY ACUVUE® DEFINE™ with LACREON® is the essential step that accentuates the natural beauty of your eyes, even before applying makeup. Beauty Step Zero helps women feel confident with eyes that shine. This one essential step provides women with instantly beautiful and defined eyes from the moment they wake up.

Healthy Eyes are Beautiful Eyes

Dry, tired, and red eyes are symptoms of unhealthy eyes. Beautiful eyes start with healthy eyes, hence it is important to choose the most suitable brand and type of contact lens for eyes that shine and sparkle.

NEW 1 • DAY ACUVUE® DEFINE™ with LACREON® is the next generation in daily disposable beauty enhancement lens, specially designed to enhance Asian eyes so they look bigger, well-defined and sparkling while also creating a cushion of moisture with a unique wetting agent, LACREON® for comfort and beauty for up to 20 hours.

“We all want to leave a lasting impression, but beauty should be effortless and natural. 1 • DAY ACUVUE® DEFINE™ with LACREON® accentuates my eyes and makes them look more captivating and alive. ACUVUE® DEFINE™ protects my eyes, keep them moist all day, and best of all, gives me eyes that sparkle! With a wardrobe of choices from Natural Shine, Accent Style, or Vivid Style, I can choose a style to complement my look. ACUVUE® DEFINE™ is my Beauty Step Zero secret, I never leave home without,” shares Velda Tan, Singapore brand advocate of ACUVUE® DEFINE™ and local beauty blogger and entrepreneur.

Upgrade your beauty regimen with Beauty Step Zero

New 1 • DAY ACUVUE® DEFINE™ with LACREON® goes further than any other lens by giving women the best of both worlds in eye beauty and in eye health. ACUVUE® DEFINE™ is the only beauty lens that meets international standards for UV Block, providing UV Protection for the eyes. Safety is always at the forefront with unique Beauty-Wrapped-In-Comfort™ (BWIC™) Technology which prevents colourants from coming into contact with the eyes.

Packshot_-_1_Day_Acuvue_Define_Accenty_Style_30pk_-_Front_06To achieve beautifully distinctive eyes that shine naturally, without compromising on eye health, start your beauty regime with the new Beauty Step Zero by using New 1 • DAY ACUVUE® DEFINE™ with LACREON® today!

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