GENA Shoes that Go High or Low in Style

Janiqueel has a look at shoes that answer that age-old riddle – “Do I wear high heels or low heels?”

Successful women still have their feet on the ground – They just have better shoes.

Oprah Winfrey

It’s one of those ideas where you ask yourself, “Why hasn’t this been done before? Why hasn’t anyone thought of this before? Why haven’t I heard of this before?” Let’s say I’m heading out for a day of meet-ups and exercise interspersed with walking a few blocks from one venue to another. High heels? For casual morning meet-ups? I don’t think so. I want a smart, casual look without having to lug another pair of shoes. I mean, I already have sneakers to pack. I don’t need to add a pair of heels as well. What to do?


GENA is a startup footwear company that specializes in height adjustable heels. Our heels are every bit a stylish pair of footwear but, unlike conventional heels, bring convenience, flexibility and practicality to the everyday woman.

Founded by Cherre HermoGENA, the eponymous CEO of GENA, the company has drawn interest from fashion purveyors and fashionistas who asked themselves the same questions that I struggled with. Just think – if there was a line of shoes that could convert from high heels to low heels with the push of a button (well, two buttons – one for each foot if we are being precise), wouldn’t that make life easier for the average style-conscious Singaporean? Oh, Yes, it would. 

But…how would it work? Like this:

Each shoe has a button on the heal. Push it and the hinged high heel tucks neatly into the sole of the shoe. Technology, My Friend! So ingenious. After the high heel is tucked into its comfy home in the bottom of each shoe, the shorter heel left behind equipped with a hard rubber tip is in place and you are ready to walk. You are ready to walk IN STYLE. Having strode those city blocks from the coffee shop to the gym, to a lunch date, to the library (everyone needs to visit the library at least once a week), to Happy Hour, to a dinner date, you find 30 seconds to reach don, touch the magic button, release the high heels and VOILA! The smart-casual you in practical flats is now the elegant you in high heels

Thank you, GENA – Great idea!

With almost three dozen styles from which to choose and smaller, larger, and half-sizes on the way, you are spoiled for choice. All the shoes are built from Napa leather (the name derives from Napa, California – Yes, of wine fame – where the process of making exceptionally soft leathers from various sources was invented). Using Napa leather ensures that the shoes will fit comfortably and retain their supple good looks for a long time. What’s more, “ergonomic air injected foam” is injected into the soles to provide cushioning in exactly the right places. 

Soon, we hope, all circuit-breaking Singaporeans will be able to go where they want to go, do what they want to do. When that bright day dawns, go for a walk, have lunch, accept that dinner date in your GENAs!

The future is HERE!

Research and writing help from JKJ

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