Janiqueel looks through the lenses of LENICC and finds great looks, social commitment, and Asian style and fit.
I study nuclear scienceTimbuc 3
I love my classes
I got a crazy teacher, he wears dark glasses
Things are going great, and they’re only getting better
I’m doing all right, getting good grades
The future’s so bright, I gotta wear shades
I gotta wear shades
I suppose it’s not easy to come up with a name for a company that makes and sell sunglasses. “Hades of Grey”? “Ain’t no Sunshine”? “Here comes the Sun”? No, No, and NO. Too derivative. The name must be different and memorable for being off-the-wall. Think of JANIQUEEL. Different and off-the-wall, for sure. But, LENICC for a sunglasses brand?? What? How? We went right to the source, the founder of LENICC, Grace Ng, for answers.
Pointing first to the distinctive brand logo, two cursive intertwining L’s, she explains, “The 1st ‘L’ represents the lenses we use, we only use absolute high-quality lenses in our sunglasses to provide maximum clarity, eye protection and comfort. Our 2nd ‘L’ stands for Lifestyle – our frames and colours chosen are specially-selected and designed based on our studies on the modern lifestyle preference of our new-age ladies.”
Out of that unique and memorable pairing, then, “LENICC” was born. As with so many names, the full story is an amalgam of myth, reality, and imagination. So it is with JANIQUEEL.
More fundamental to the company’s
than the name, though, is a commitment to social awareness through collaboration with VISION MISSION, an association based in Singapore, begun by an ophthalmologist of Indian descent, it provides eye-related surgery and training to people of rural areas of
India, Vietnam, and Myanmar. As the LENICC webpage attests, the collaboration is not just an add-on for the company. Rather it appears to be intrinsic to the mission to Embrace Style, Individuality, Empowerment, Eye Care, and PHILANTHROPY.
Co-designed with eye-specialists, the line of LENICC sunglasses has plenty of smartness, flair, and elegance, for sure. With the Asian fit in mind, the glasses have “raised fit”. This means that the bottom of the frames is subtly raised from the cheek so they don’t touch. Likewise, the lenses are flatter which means they don’t touch the outer edge of the brows. Nosepads heightened lift and greater temple curvature ensure a comfortable, snug fit. Let no one disparage the unique beauty and elusive charm of the female Asian nose. Certainly, Janiqueel will not do so. That said, the Asian nose is, well, flatter, that the typical proboscis of other ethnicity. Sometimes that makes finding eyeglasses that fit properly a task. The answer? LENICC – designed with the Asian nose and face in mind.
With a variety of styles, frame add-ons and
lens colours to choose from at affordable prices, this could be the time to think of more that one pair for the variety of occasions that are just around the Covid corner. Janiqueel has hope!
“The future’s so bright, I gotta wear shades”!
Mission Number One of LENICC is to embrace
philanthropy – “…to help less privileged people to get the care they need for their eyes”. For this local eyewear company in Singapore, that is an admirable goal, indeed.
Edit and research from JKJ