Midflower Mask Power Blooms in the Garden City

A new concept face mask employs natural ingredients to achieve natural results.

I must have flowers, always, and always.”

― Claude Monet

In a crowded field of beauty enhancement products, Midflower Natural Beauty Masks is hoping to establish a unique presence in Singapore. If the responses to janiqueel’s inquiries are any gauge, Midflower may have the dynamics needed to succeed. The core of our questions was to delve into why Midflower might offer something that other products don’t. Christina Yeh, Head of Business Development for South East Asia, supplied cogent answers to our questions. In so doing., she explained, and janiqueel discovered, the raison d’etre for Midflower’s blooming in the fertile soil of the Garden City, as well as the benefits of its use.

“Midflower” is an evocative name, but what is its relation to the product? janiqueel wondered.

Christina Yeh:

…we aim to focus on health and beauty by using the most cutting-edge technology to perfectly integrate ancient distillation of flower water into facial sheet mask. Each mask uses only the most essential ingredients without adding any preservatives to deliver the ultimate natural experience with noticeable skin care effect. Carefully selected fresh petals without any prior essential oil extraction, are used in traditional mild steam distillation to extract the purest flower water with maximum plant activity.


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Meet our Midflower Rosa Damascena Flower Water Invisible Mask. This mask uses a lightweight and invisible material that is 100% natural and biodegradeable, friendly to Mother Earth. The mask hugs the skin tightly, infusing precious Damascena Rose Water and hyaluronic acid into the skin, hydrating thirsty skin and brightening the complexion. * Suitable for dry, mature, sensitive and normal skin. * #midflowermask #sgbeauty #beautysg #naturalskincareproducts #facemask #botanicalskincare #skincaresingapore #skincare #sgskincare #sgcosmetics #sheetmasks #cleanbeauty #sgigbeauty #sgig #naturalbeauty #igsg #igsgbeauty #instagramsg #sgbeautyblogger #makeupsg #skincarejunkie #sustainablebeauty #beautyblogger #happyskin #rose #sglifestyle #franceinsingapore #instasg #instagood #naturalskincare

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There are various types of Midflower masks. Each is applied after the maskee (janiqueel’s word!) cleanses his/her face. The Rosa Damascena Flower Water Peel mask has three layers. After removing the top layer, the mid-layer is applied to the fortunate face, then peeled off and one can chill for 60 minutes until the mask is dry. Peel it off and feel fresh and soft.

The Bitter Orange Flower Water Binchotan Black Mask and the Rosa Damascena Flower Water Invisible Mask are one layer. After application, it stays on for about 30 minutes and is then peeled gently off.

Remove the mask and gently massage the remaining essence onto the skin.

During the process, enjoy the gentle scent of our natural flower waters and relax.  When wearing the mask, feel free to walk around and continue as usual, or if you prefer, close your eyes and take a moment to relax and pamper yourself.

Excellent advice, Christina!


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Our German Chamomile Flower Water Invisible Mask is made in France and designed to be a protective mask for sensitive and irritated skin. ⠀ *⠀ Rich with German Chamomile Flower Water and other actives, this mask uses a light, invisible and elastic sheet fabric that hugs the skin while soothing and softening to help restore a healthy skin tone. Our sheet mask material is 100% natural and biodegradeable, certified suitable for infant skin, gentle on the skin and sustainable for the environment.⠀ * ⠀ Suitable for sensitive and normal skin.⠀ * ⠀ #midflowermask #sgbeauty #beautysg #naturalskincareproducts #facemask #botanicalskincare #skincaresingapore #skincare #sgskincare #sgcosmetics #sheetmasks #cleanbeauty #sgigbeauty #sgig #naturalbeauty #igsg #igsgbeauty #instagramsg #sgbeautyblogger #makeupsg #skincarejunkie #sustainablebeauty #beautyblogger #happyskin #chamomile #singapore #beautyeditorial #instasg #instagood #naturalskincare ⠀

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Would a regular regimen of thorough cleansing achieve the same results? Midflower, Christina explained, is not a cleanser. In fact, as mentioned above, one is instructed to wash completely before applying the mask. “Our masks are formulated with high concentrations of active ingredients aim to improve skin hydration, skin health, and anti-aging.” These ingredients consist of the aforementioned flower water and vegetal extracts. The Midflower masks have been thoroughly vetted to meet European Union standards and are certified safe by toxicology laboratories. In short, it appears that the Midflower masks reliably achieve beautiful results.

Christina Yeh concluded her response:

Wanted to add an additional point that our masks had won the 2018-2019 Victoire de la Beaute Award which is one of the most recognized skincare awards in France. It involves a blind test where 100 consumers pick out their favorite mask product based on their skincare experience and effect. Our Midflower Natural series was very honored to win the best mask category and has now been a bestselling mask in Parapharmacies and beauty shops in France.

Thank you, Christina Yeh, for your help in explaining this unique product.

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