Purple & Pure dedicated to zero waste an alternative consumer choice

Purple & Pure helps people in their journey to a Zero-waste lifestyle. We pride ourselves on providing products that are socially and ecologically responsible. I believe even the smallest of changes we make every day can have a big impact on our future. 

Ankita Jain, founder of Purple & Pure

Plunging into new ideas, lifestyles, and/or mindsets can be an exhilarating challenge. Plunging too fast, too far, too deep, too soon can be calamitous and can negate good intentions. Going zero-waste is such an admirable intention that can be realized with careful consideration and help from responsible product purveyors like Purple & Pure.  To be “eco-friendly and plastic-free” is a tall order in our modern age. Ankita Jain thinks it can be done, though. That’s why she founded a company with waste-free sustainability at its core. 

Offering practical products exclusively manufactured in India without chemicals, and plastic packaging, Purple & Pure offers a wide list of practical, well-made, eco-conscious, and labour-friendly products such as:

  • Organics bags;
  • Cotton mesh produce bags;
  • Organic masks;
  • Organic nut milk bags;
  • Organic tea towels;
  • Recycled newspaper coloured pencils;
  • Recycled paper seed pencils and pens.

Get the idea? We are talking organic, we’re talking recycled, we’re talking a new dynamic for a new age and mindset. 

Photo by Edward Howell on Unsplash

Designing and producing the bags, masks, towels, etc, Ankita made sure that ALL of the Purple & Pure products are GOTS (Global Organic Textile Standard) certified. That standard is worldwide and it’s rigid. Knowing you have purchased products of that standard gives the assurance that you are doing your eco-conscious part in the new frontier. Ankita Jain says, “I believe even the smallest of changes we make every day can have a big impact on our future.” 

To help get started on a zero-waste journey, Purple & Pure names three mistakes to be avoided:

  • Don’t do too much too soon. Sure, you are eager to bring waste down to zero, but take it slowly. Start in the kitchen by examining how much plastic you are using or throwing away. Reuse when practicable and pay more attention at the store. More and more products, we are happy to not, can be bought in more sustainable packages.
  • Don’t replace everything at once. Have a look at Purple & Pure product lines and then have a good think about how you might follow the lead. Take it slowly. Slow and steady wins the race.
  • Don’t throw things away. Find our nearest recycling depot or bin. Many housing estates in Singapore, for instance, have designated bins for plastics, paper, aluminum, etc. Explore composting food waste. It’s easy once you get the hang of it and is super-efficient, too. The Purple & Pure company will help you recycle packaging if you contact them.

“Eco-friendly. Plastic-free.” These are simple words for big new ideas. Be a part of the right dynamic on the new frontier.

You can visit www.purpleandpure.com for more information.

Research and writing help from JKJ.

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