Before you start pointing fingers, make sure your hands are clean.
-Jimi Hendrix

Noa had an idea. After checking the ingredients of the hand soup she was using, she was rinsing off when she was startled to see that the list of ingredients read more like a description of toxic waste than anything she would put on her body. Fragrances not cultivated from nature but concocted in a lab (the whereabouts of the lab are not disclosed) were listed, as was a sulfate, a harsh detergent sometimes used to clean engines. It strips away natural oils in your skin. Phthalates (good luck with the pronunciation) and parabens are hormone disruptors that accumulate in your body over time. You don’t want them there even for a short time. 

Not wanting these harmful elements in her body or around a baby, Noa decided to take action. With expert help from veterans of the cosmology business, she created FLORICA. Formulated from botanical extracts, supplemented with essential oils, and with NO hidden toxins, FLORICA makes washing your face a spa experience. It is luxurious, soothing, and naturally aromatic. 

Every wash feels like a spa. It nourishes your skin and transports you to the calming scents of nature. Essential oils are the key to this sensuous experience. After you wash, your bathroom sink is as clear and clean as your skin—a marked contrast from the usual residue-rich soap products Noa used before Florica was born. You can also feel good about your environmental consciousness. FLORICA ships without water, minimising your carbon footprint and appeasing a guilty conscience. The glass-blown bottle in which it is delivered is a piece of art. FLORICA sachets are made from 100% recycled aluminium. So wash in comfort, knowing you are using a product developed to be practical, effective, elegant, and environmentally friendly without compromise.

FLORICA is serious about caring for your skin. Noa’s company presents “key propositions”

• FLORICA is a Botanical Clean Soap. 100% natural, 0% synthetics. It uses ingredients like coconut, aloe vera, coneflower, cactus, rice and millet.
• FLORICA is gentle on skin because it has no petroleum-derived or synthetic ingredients.
• Only 34 botanical ingredients like Coconut, Aloe Vera, Coneflower, Cactus, Rice & Millet

If you think that you might be ready to elevate your handwashing routine, here are some thoughts on doing that:

• Transform your routine into a ritual whenever possible, but especially at the end of the day. Think candles, dim lighting, and windows open if the weather is clement or after a sauna! Choose your audio or let ambient waves ensue.
• Imagine you are impressing a guest, whether or not there is a real one. Handy towels done your way is a good starter. Be sure the bathroom is clean and well-provisioned. Oh, you have no guests this evening? That’s not a problem. Sit back and enjoy.
• Know that you and your guests—imaginary or otherwise—are part of a global movement toward a more pure, less toxic, and sustainable lifestyle. Knowing that influences how you see your space and how it adapts to your and your family’s needs.

Welcome to the world of FLORICA, where Routine Becomes Ritual.
Research and writing help from JKJ