BOLON® Eyewear, the Asian most successful brand, has chosen Anne Hathaway, the famous American actress, to become its ambassador in China, South East Asia and a few other territories.
BOLON® is conveying elegance and beauty reflecting the uniqueness of every Women and Men. The brand inspires everyone to be their true self, unique, modern, and fashionable. BOLON® enhances people to express their personal style. This is the “My Style, My Bolon” story.
Eric Thoreux, President Sun, Readers and Photochromics at Essilor International, declared: “Anne Hathaway epitomizes youth and style for billions of consumers. She symbolizes perfectly what BOLON® stands for, both in Asia and in the rest of the world: a sophisticated, romantic and artistic image. Having Anne endorsing both BOLON® sunglass and optical is validating our strategy to continuously reinforce the quality of our products and to allow people to look good while protecting their eyes from the sun”.
About Bolon®
Bolon is the leading eyewear brand in China. A brand that joined the Essilor Group in 2013.
Bolon is the only eyewear brand that accomplishes affordable luxury style by offering fashion, design and quality – which are the core values of the brand.
Always on the top of the latest fashion trends, Bolon offers unique and elegant features of Italian design as well as high quality with selecting the best materials of eyewear, such as Italian Premium Acetate-Resin renowned for outstanding colors and textures, and Swiss-made Memory Resin TR90 for supreme resistance and lightness.
Being part of Essilor group, qualitative lenses are also at the heart of the brand values with providing high definition polarized lenses to offer the best vision experience and ensures the highest level of comfort and protection.
Resistance, lightness and comfort are what Bolon is offering for every single frame. Quality and style is never compromised.
Since its launch, Bolon won many awards and has been recognized as one of the most influential eyewear brand.
Bolon eyewear has a sunglasses range for Women, Men and Kids – and an Optical range for Women & Men. One of the uniqueness of the brand is the Bolon kids collection with styles which are the same as the Adults, those are the “Mini-me”.
About Essilor
The world’s leading ophthalmic optics company, Essilor designs, manufactures and markets a wide range of lenses to improve and protect eyesight. Its mission is to improve lives by improving sight. To support this mission, Essilor allocates more than €200 million to research and innovation every year, in a commitment to continuously bring new, more effective products to market. Its flagship brands are Varilux®, Crizal®, Transitions®, Eyezen™, Xperio®, Foster Grant®, Bolon™ and Costa®. It also develops and markets equipment, instruments and services for eyecare professionals.
Essilor reported consolidated revenue of more than €6.7 billion in 2015 and employs 61,000 people worldwide. It markets its products in more than 100 countries and has 32 plants, 490 prescription laboratories and edging facilities, as well as five research and development centers around the world. For more information, please visit www.essilor.com.
The Essilor share trades on the Euronext Paris market and is included in the Euro Stoxx 50 and CAC 40 indices.
Codes and symbols: ISIN: FR0000121667; Reuters: ESSI.PA; Bloomberg: EI:FP.
