FROM 19 TILL 23 OCT 2022, VISIT THE FIRST CETAPHIL CUSTOMISED ROVING ACTIVATION IN SINGAPORE AS IT MOVES ACROSS THREE LOCATIONS ACROSS THE ISLAND, OFFERING A SKIN HYDRATION TEST, PRODUCT EDUCATION, 75TH ANNIVERSARY GIFTS AND MANY MORE.
Cetaphil® reaffirms its commitment on its 75th Anniversary to improving inclusivity within dermatology and empowering people with sensitive skin. This year, the No. 1 Dermatological Skincare Brand in Singapore* will be focusing on the future of ‘Sensitive Skincare’ through new initiatives and campaigns both globally and locally. Their goal is to help shape the conversation and impart knowledge of sensitive skin to anyone and everyone.
As part of consumer outreach, Cetaphil® will be deploying a customised roving activation between 19 and 23October 2022 to MapleTree Business City, One Raffles Place and, finally, Bugis Junction. There will be a host of fun, interactive and educational activities that are free for members of the public to engage in.
“For 75 years, Cetaphil® remains steadfast in using science to understand and manage the various unique needs of sensitive skin. As we celebrate our diamond anniversary this year, we are imbued with a renewedclarity of our mission moving forward, which is to push the boundaries of innovation and research for the benefit of our consumers’ skin health. We will prioritise initiatives that contribute towards transforming the way sensitiveskin is portrayed, understood, and managed”, announced Ms Agnes Tan, Country Manager of Galderma Singapore.
To mark its 75th anniversary, Cetaphil® is customising a roving activation for the first time in Singapore that will serve as a “skin kiosk” for the public to interact with. This novel approach serves to raise brand awareness by offering information on its illustrious history, product details and a host of fun activities to participate in.
It will help to reacquaint the brand with loyal consumers, as well as cultivate new customers who maybe experiencing various skin conditions, such as skin sensitivity, dry skin, eczema and acne-prone skin.
Find Cetaphil Singapore Online: www.cetaphil.com.sg
