Certified Organic, Subtly Sultry, AVRIL is Today

A line of makeup and skin care products with an eco-friendly profile.

“I love the confidence that makeup gives me.”

― Tyra Banks

Blessed with an evocative name, a range of organic products from AVRIL offers a different perspective on cosmetics, especially among post-teen wearers. Kind to reply to janiqueel’s questions about Avril, representative, William Suen provided a poetic explanation of the name, “This name reminds everyone of spring, the rebirth of the blooming nature. The brand is about nature, quality, femininity, and joy. It is about happy days and happy, beautiful faces.”

“Organic” is a keyword in Avril’s approach to a market bursting with products and pitches. Founded in France, ECOCERT is an organization that seeks to ensure that raw materials used in cosmetics, for instance, are naturally produced without the use of additives and chemical growth agents. It concerns itself with the environment, climate change, fair trade, quality, and safety (ecocert.com). Not only is the assurance of an Ecocert imprimatur important to cosmetic buyers concerned with the world’s plight, but it also notes a tangible difference in the products that they wear, sometimes for many hours a day or night. In a commercial sense, it shows that Avril cosmetics are the real deal. In their case, “organic’” is not just a label tacked on; it carries real weight and assurance.

One of Avril’s best sellers is the lipstick line illustrates the new approach of the whole product line. The lipsticks have a creamy texture and a matte finish. “Subtly sultry” were the words Janiqueel thought when she wore a delicate nude (Rose Poupee) shade for an Orchard Road lunch with Mr. C (Official Child of janiqueel.com) and an urbane freelance writer on a recent hot and humid afternoon. Again, Mr. Suen provides some background;

Because the lipstick colors are not as vibrant compared to conventional makeup, Avril is usually out of interest among youngsters. However, when ladies become moms-to-be, they will start to become conscious of what they put on their face, and even more so into their mouth. That’s when they realize that lead, together with many chemicals like parabens, present in conventional lipsticks, affects the well-being of the fetus. They will start to use Avril and realize the importance of using organic lipsticks and continue the practice even after labor.

Strikes a chord, doesn’t it? Perhaps we don’t give enough thought to the origin of the cosmetics we wear day-to-day and their effects on the environment and ourselves. It’s a very welcome new approach to makeup sales. The happy recipient of many kisses during our cosmopolitan outing, Mr. C also felt organic joy. I know he did. He tasted the difference. Like his mom, he didn’t absorb harmful chemicals with each swallow.

In addition to the popular lipsticks, Avril offers a wide line of products to the planet- and health-conscious consumer, essential oils, creams, makeup removers, masks, gels, shampoos, conditioners, soaps, and elegantly designed accessories.

Ready for something different? Give Avril a try.  Janiqueel likes it. She thinks you will too.

Avril store is located at
One Raffles Place
Singapore 048616

You can shop Avril online store here: https://shopee.sg/avrilsg-tag


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@avril_sg jumbo pencil in Rose Bon Bon color gives my #lips a pop of hydrating #color! 💄 Ready for upcoming CNY look.

A post shared by Janice Leong 龍詩惠 (@janiqueel) on

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