This collaboration serves as an exciting prelude to Paragon’s Christmas Campaign running from 16 Nov till 26 Dec 2023
Singapore, November 2023 – Paragon is delighted to announce its first collaboration with Hong Kong Disneyland Resort on the exciting launch of the world’s first and largest “Frozen” themed land, World of Frozen which will open its gates on 20 November 2023 in Hong Kong Disneyland.
Kicking off the celebrations is the showcase of the biggest Olaf’s invitation to Arendelle in Singapore, which measures 6‑meters in height, located right at the heart of Orchard Road. Commissioned by Queen Anna to extend her invitation to all Singaporeans to visit World of Frozen, the “royal invitation card” doubles as a photo wall showing Arendelle’s picturesque landscape. Shoppers can also look forward to a “Frozen” themed merchandise pop-up by Metro with a life-size LEGO Elsa on display in celebration of the 10th anniversary of “Frozen”, and fun activities for the whole family at the Jolly Winter Kids Party for a good cause. To top off the festivities, Paragon will be giving out 10 x 2D1N stays at the Resort with park tickets packages to lucky shoppers each week throughout its Christmas Campaign.
In recent years, a series of high-profile collaborations between Paragon’s luxury tenants and widely adored Disney cartoon icons, such as the Gucci x Mickey Mouse partnership and Coach’s garden-themed collection commemorating Disney’s 100th anniversary, have garnered exceptional reception from both fashionistas and shoppers.
“Paragon’s unprecedented collaboration with Hong Kong Disneyland Resort marks an exciting milestone. We are confident that this impressive Olaf representation, along with activations such as the “Frozen” themed pop-up by Metro with the 1.5-metre-tall LEGO Elsa, our Explore Arendelle Augmented Reality Filter, as well as the Jolly Winter Kids Parties will bring much excitement and delight to Disney fans, shoppers, and tourists this festive season,” said Jaylyn Ong, General Manager of Straits Retail Property Management Services, the appointed property manager of Paragon.
Michael Moriarty, Managing Director of Hong Kong Disneyland Resort, shared with excitement: “Hong Kong Disneyland Resort is getting ready for the opening of World of Frozen, the world’s first and largest “Frozen” themed land, on November 20. World of Frozen will transport guests to the cinematic and living land that is Arendelle. Guests will delve into this immersive travel destination, where they can explore, believe and be part of the “Frozen” story like never before. We look forward to welcoming you to World of Frozen very soon.”
This collaboration between Paragon and Hong Kong Disneyland Resort also aligns perfectly with Orchard Road Business Association’s 2023 Christmas theme for Orchard Road, titled “The Whimsical World of Childlike Wonder”. Our beloved Olaf representation is surrounded by a fluffy cotton candy-like dreamscape along Orchard Road, guaranteed to evoke joy and a sense of wonder among the young and the young‑at‑heart shoppers at the heart of Orchard Road.
AN INVITATION TO WORLD OF FROZEN AT PARAGON
Commissioned by Queen Anna, the adventurous Olaf is travelling far and wide as the ambassador of Arendelle to invite one and all to visit their land when the gates open. Made of curiously malleable snow, Olaf’s likenesses will appear in various shapes and forms, from an oversized waterfront appearance to a surprising shopping mall emergence and even in augmented reality. Keep a frosty eye on the park’s social media to follow Olaf’s adventures and receive his invitation!
From 9 Nov to 31 Dec 2023, this 6-metre-tall representation of Olaf is trading castles, mountains, and forests for skyscrapers, beaches, and jungles!
The hard-to-miss Olaf inflatable stands out at the busy stretch of Orchard and serves as an invitation to Hong Kong Disneyland Resort’s upcoming launch of the world’s first and largest “Frozen” themed land – entitled World of Frozen- on 20 November 2023. Located at Lantau Island, this immersive destination presents captivating stories, beloved characters, culture, stunning landscapes, enchanting music, and cutting-edge technology that is poised to enrapture Frozen fans. Shoppers can visit www.hongkongdisneyland.com/worldoffrozeninvitation to find out more about World of Frozen.
In Singapore, avid fans and shoppers can look forward to immersive “Olaf’s Royal Invitation” activations at Paragon including:
- Olaf’s Royal Invitation: A 6m high inflatable Olaf next to a photo wall, presented in the form of an Invitation Card to the World of Frozen in Hong Kong Disneyland.
- Metro merchandise pop-up at the L1 Atrium retailing Frozen collectables and merchandise.
- Experience Christmas Wonders at Paragon: From 16 November to 26 December, 10 lucky shoppers per week stand a chance to win a 2D1N stay at Hong Kong Disneyland for 2 pax and a pair of 1-Day Tickets with every $100* spend at Paragon. Shoppers need to be a Paragon Club member to qualify. *Terms & conditions apply.
- Paragon x Explore Arendelle AR Filter- Shoppers can scan the QR Codes located in the mall to explore the wonderful landscape of Arendelle and take a selfie with the adorable Snowgies.
- Disney’s Frozen’s 10th Anniversary AR Filter: Shopperscan find out which Frozen character they are with this exclusive Instagram Filter only available on Paragon’s Instagram handle- @paragon.sg
SHINES & SPARKLES AT PARAGON 16 Nov – 26 Dec 2023
Christmas at Paragon has always been extraordinary, and shoppers can also look forward to the following Christmas activities and promotions:
Jolly Winter Kids Party
1, 2, 8 and 9 December, 11 am – 5 pm, at Paragon Junior, Level 5
Kids and their families get to enjoy an exciting line-up of crafts, treats and games such as chocolate painting by Janice Wong, a crafting session by Tree Art and a kid’s bouldering session by Boulder World. Treats include a festive honey drink by Honeymill, ice cream by Kind Kones, and more. This is a ticketed event with limited slots, and all proceeds will go to supporting the Singapore Cancer Society.
Exclusive Spend Promotions with Paragon Club and MasterCard
For Paragon Club Members and Mastercard cardholders, this is the time of the year to shop for yourself and your loved ones as Paragon is rolling out a slew of shopper rewards that include exclusive gifts, generous voucher redemptions and bonus Paragon Club points.
Black Friday and Cyber Monday Deals
There are also exclusive deals for Black Friday and Cyber Monday when you spend at Paragon from 24 to 30 November 2023.