presented by BLAXK by ActionCity, in collaboration with BBRC Studios & Aaron Chang
As the space for pop culture, art and collectibles, BLAXK by ActionCity (BLAXK), in collaboration with BBRC Studios, is proud to present The Creation of HeeDong Exhibition, featuring the works of South Korean artist Aaron Chang at his inaugural solo show in Singapore! Aaron Chang is an established artist best known for his Ivy-style of illustration, blending line art and colours with detailed fashion drawings to create his iconic style. Inspired by his real-life Boston Terrier, HeeDong was born out of the sketchbooks of Aaron and immediately took on a life of entertainment and fantasy, spreading humour and good vibes in our day-to-day encounters observed through a dog’s lens as he embarks on the various escapades and adventures we all yearn to be a part of.
Aaron Chang is an established artist best known for his Ivy-style of illustration, blending line art and colours with detailed fashion drawings to create his iconic style. Inspired by his real-life Boston Terrier, HeeDong was born out of the sketchbooks of Aaron and immediately took on a life of entertainment and fantasy, spreading humour and goodvibes in our day-to-day encounters observed through a dog’s lens as he embarks on the various escapades and adventures we all yearn to be a part of.Bringing the cheeky yet undeniably adorable HeeDong to life through various mediums,The Creation of HeeDong Exhibition puts together a fascinating collection of collectible art prints, digital assets, large-scale sculptures and exclusive art toys – showcasing Aaron’s captivating art which has created a strong following of collectors and fans worldwide.
Meet Aaron Chang – the creator of HeeDong and IVY BOYS
Based in South Korea, Aaron was previously the Design Director for New BalanceKorea who worked in commercial design, UX/UI and fashion advertising. His beautiful illustrations are a product of his love of fashion and preppy/Ivy style, and credits his current style of personal illustrations as inspirations from renowned fashion photographer Scott Schuman’s The Sartorialist blog, as well as renowned names like Pitti Uomo, Nick Wooster and Takahiro Kinoshita.
Drawing from these influences, further inspired by a Japanese-published editorial [Take Ivy], Aaron became a strong advocate for the preppy culture and style, creating his own independent and unique IVY BOYS artworks and prints. The signature colours which the artist usually uses – yellow, pink, pale sky blue, and mint – are the colours of his childhood home in Busan, known for its incredible sunsets, seaside, and overall natural landscape.
Aaron held his solo IVY BOYS exhibition in Los Angeles in May 2022. The artist’s strong and clean Ivy Style art was also featured on Hypebeast for his collaboration with clothing label Percival – which was followed by a myriad of projects including brands like New Balance (Korea), Baracuta (Italy), AnIVY (Denmark), TVR (Japan), Grocery(Hong Kong), Drôle De Monsieur (France), Panyter (US) and Attorie (US).
Annyeonghaseyo, HeeDong the Wonder Dog!
Within the IVY BOYS universe, Aaron includes illustrations of a Boston Terrier based on his real pet as a companion figure, which resonates strongly with the community.
Affectionately named ‘HeeDong’, this small dog in real life becomes much more in his dreams, or when his ‘hoomans’ are not around. HeeDong lives in a world where adventures are plenty, imagination boundless and anything is possible.
Launched via the world of Web3 and viral memes, HeeDong is not just a pet dog, butan art platform designed by Aaron to represent the inner child in all of us – pop culture, curiosity for the unknown and wanderlust for escapades. These urban yearnings are presented through the lens of HeeDong, synonymous with joy for all.
Gaining mass popularity through short-form animation and spawning off his own meme content on Instagram and TikTok, HeeDong is now ready to venture into the world of designer art toys and collectibles for his fanbase!
This exhibition is open to the public at:
BLAXK by ActionCity from Saturday, 18 November 2023
Details about the The Creation of HeeDong Exhibition in Singapore:
Period : 18 November 2023 (Saturday) – 14 January 2024 (Sunday)
Venue : BLAXK by ActionCity
Address : 107 North Bridge Rd, Funan, #01-03, Singapore 179097