Singapore – the home of Earth Hour, leads groundbreaking global campaign to empower people across the world to “Use Your Power” and save the planet
Singapore, 27 February 2014 – WWF-Singapore today announced the director, producers, and cast of the highly anticipated upcoming motion picture The Amazing Spider-Man 2 will be coming to Singapore to celebrate this year’s global flagship event for Earth Hour, the world’s largest environmental grassroots movement, to be held at The Float@Marina Bay on Saturday March 29 at 8:30PM, putting the country at the heart of Earth Hour celebrations worldwide.
Spider-Man will join the film’s stars Andrew Garfield, Emma Stone, and Jamie Foxx in the event, helping to switch off the lights across Singapore’s signature Marina Bay skyline.
Spider-Man was recently announced as the first Super Hero ambassador for Earth Hour. Traditionally, the lights out activity has been a symbolic act of one’s commitment to saving the planet and conserving the environment. This year on Saturday March 29, Singapore’s iconic Marina Bay area will be plunged into darkness from 8:30PM to 9:30PM, making this Earth Hour event one of the world’s largest ever.
“Earth Hour is a movement that is driven by the power of the civic society and the ordinary man on the street. This year we are inspiring everybody to use his/her power and become a Super Hero by driving a positive change for the planet,” said Ms Elaine Tan, CEO of WWF-Singapore. “Earth Hour in Singapore will empower everybody to pledge and commit to one or more of the four key initiatives that WWF-Singapore is pushing forward to help make Singapore a sustainable
city. With the collective power of each person in Singapore, we can all help drive the positive change and be the ambassadors of sustainability.”
“Spider-Man is the first Super Hero ambassador for Earth Hour and we are thrilled that he will join us for our global celebration in Singapore. Since moving to Singapore, one of the world’s greatest hub cities, Earth Hour has positioned itself in the region with a rapidly growing digital presence that has helped power our movement. Earth Hour Blue, the world’s first crowdfunding platform for the planet, enables an everyday action that can inspire individuals to do something so powerful from the palm of their hand,” said Mr Andy Ridley, CEO and Co-Founder of Earth Hour. Considering Singapore’s massive carbon footprint and urban consumption patterns, WWF- Singapore has launched a huge on-the-ground and online campaign for four key action initiatives and is urging everybody to pledge and commit to turning their air-conditioning up by one degree, switching to LED lighting, using fewer plastic bags and taking shorter showers. Individuals, educational institutions and public and private organisations can, therefore, all pledge their support for WWF-Singapore’s sustainability efforts at the pledging microsite: http://earthhour.wwf.sg
WWF-Singapore is targeting to collect about 20,000 pledges and is urging the people of Singapore to do their bit by pledging to make this collective effort a success.
Earth Hour 2014’s “Use Your Power” campaign kicked off earlier in mid-February with the launch of an Instagram competition for students in Singapore, inviting youths to showcase how they could be Super Heroes and use their powers to save the planet.
The Amazing Spider-Man 2 director Marc Webb is also a judge in WWF-Singapore’s film competition “Use Your Power”, which will engage young filmmakers across Singapore to produce engaging, innovative, and creative short films that show the connection between people and environmental issues.
This year’s Earth Hour 2014 will be graced by Ambassador Burhan Gafoor, Chief Negotiator for Climate Change, Ministry of Foreign Affairs, and will showcase world-class dance and percussion performances and several homegrown bands. The lights off will also coincide with the culmination of Urban Redevelopment Authority’s (URA) iLight Marina Bay festival, thereby making this year’s Earth Hour celebration in Singapore, a remarkable visual treat. WWF- Singapore is also delighted to announce that WWF International Director General Designate Marco Lambertini will attend the Singapore event.
In addition to the lights off event, WWF-Singapore has also announced its first crowdfunding project on the Earth Hour Blue platform. The project called Stop the Killing! aims to stop animal trafficking in Southeast Asia.
“Southeast Asia is an illegal wildlife trade hotspot, with surging demand for animal parts in the region. With this crowdfunding campaign, we are making a very bold and strong effort of bringing down the numbers of wildlife crimes in the region,” said Ms Elaine Tan. “We are very happy to see organisations coming together and going beyond the hour to pledge their own initiatives to save the planet. This year, Marina Bay Sands has taken the lead locally with their commitment as a business to turn their air conditioning one degree up, conserve freshwater, reduce the use of plastic bags and switch to LED lights. Commitment to actions like these are true to the spirit of Earth Hour, and a genuine reflection of business best practices.”
Earth Hour 2014 in Singapore has been made possible with the support of URA – the Official Venue Partner for The Float@Marina Bay, National Environment Agency (NEA), National Climate Change Secretariat (NCCS) and Marina Bay Sands, the Associate Partner for Earth Hour 2014.
The Major Sponsor for this year’s Earth Hour campaign in Singapore is Singapore Post, while IKEA and NTUC FairPrice are the Sponsors. The Official Radio Stations are Hot FM91.3, Kiss 92FM and UFM 100.3. Media partners are Clear Channel, SMRT and SMRT Media. Other partners include Energy Floors, The Hoffman Agency, Kevin Ou Photography, Leica, The Singapore Scouts Association and Yahoo! Singapore, the Official Online Partner for Earth Hour 2014.